Salesforce

Finding your Trail Even though this was my eleventh Dreamforce, it still came with that giddy and overwhelming “first day of school” feeling. Walking into a conference of 170,000 people, it can be hard to find your bearings at first. But eventually you locate “your people”....

ECHO is out and about at this year’s Dreamforce conference, where we’ve been hearing a lot about the impact that Salesforce can have on the mission of nonprofits. Over 25,000 nonprofits now use Salesforce, and each nonprofit has unique requirements on how they want to...

Salesforce.org is doubling down on its support of the nonprofit community, providing enhanced and evolving features to turbocharge operations and maximize impact. By now, it’s well-known that the effective use of technology is key to the success of nonprofits, from boosting fundraising ROI to optimizing program...

Of all the various methods marketing professionals use to keep in touch, texting is fast becoming one of the most attractive. Emails can (and will) be ignored.  Phone calls are regulated, blocked, or (for the younger generation) simply not used.  Snail mail is expensive and all too easily...

Even though it started as a business tool, Salesforce has quickly become part of the standard operating system for all kinds of organizations.  Just as businesses use the big data and workflow management tools of Salesforce to reach their customers with maximum efficiency, nonprofits use it...