Did you know email marketing generates 174% more conversions than social media, with 320% more revenue if you use automated emails instead on non-automated ones. (Campaign Monitor, 2016) Want to leverage email marketing but not sure which email automation tool is the best for your nonprofit? Let us try to...
Your organization’s most valuable asset is its data. Aggregating and analyzing this data allows you to gather insights into your constituents and how they engage with your organization. Data is also key to communicating the impact of your programs and fundraising strategies, both internally and externally. How do you collect all...
Fundraising events are a great way to engage with your organization’s donors and partners to showcase the impact of your work and thank them for continuing to support your mission. Whether you host one big event every year, or smaller local events throughout the year, you know it’s a ton of work to plan...
I was super excited to attend this month’s Bay Area Nonprofit User Group because the topic was "What Can Communities Do For You" and I’ve seen many organizations hugely benefit from this application of the Salesforce platform. Also, I have to be honest that...
The nonprofit technology community is big, diverse and hungry for knowledge. Over 1,600 attendees were at the Nonprofit Technology Conference this year, many for the first time, including ECHO! ECHO has been serving nonprofits since its inception, so it was about time we went to...
Building a technology strategy requires a basic assessment of how technology impacts your nonprofit. Once that is clear, presto! The rest of the IT management puzzle simply falls into place. Just kidding on that last part. Alignment of nonprofit mission and objectives to technology tools can...